Tag Archives: Catalog

Hillstrom’s Pocketbook Huckstering PhD: A Doctorate List of agenda by Multi-Fluviation Pocketbook Mailing Deceit in contemplation of Ever so Previous Pocketbook Marketers

Hillstrom’s Catalog Marketing PhD: A Doctorate Program in Multi-Channel Catalog Mailing Strategy for Highly Advanced Catalog Marketers For the first time in about a decade, there’s a significant improvement in Catalog Marketing Strategy! Four trends shaped Catalog Marketing Strategy in the past twenty years … the explosion of RFM techniques, statistical modeling of customer response, … Continue reading